Brand Personality Radar
Answer a short, visual questionnaire to get a portrait of your brand: trait radar, archetype, tone of voice with examples, colour palettes, typefaces and visual directions.
About this tool
This brand personality radar asks you a series of quick questions: your sector and audience, eight sliders between two poles (classic or modern, serious or playful, affordable or premium, understated or bold, reserved or warm, handcrafted or high-tech, minimal or expressive, local or international), a few words, moods in pictures, a lettering style and your values. It turns them into a full report: a trait radar compared with the typical profile of your sector, main and secondary archetype, keywords, recommended tone of voice with sample sentences, colour palettes, typeface families, shapes, photo style, a list of do’s and don’ts and portraits of typical brands.
It is designed for shops, restaurants, craftspeople, freelancers, charities and small businesses that want to lay the foundations of their identity before working with a designer, rebuilding their website or writing for social media. The calculation relies on a transparent points grid, with no artificial intelligence and no server: your answers stay in your browser. The report downloads as PNG or PDF, can be shared through a link that contains your answers, and its colours feed straight into the brand kit of the email signature generator.
- 5-step questionnaire with sliders, words, pictures and values
- Radar of 8 traits compared with your sector’s typical profile
- 12 brand archetypes with a match percentage
- Recommended tone of voice and sample sentences
- Three palettes, typeface families, shapes and photo style
- PDF and PNG export, share link with no account